How to find your first clients as a new Freelancer
Ok, so you’ve officially decided that working 9-5 and coming home shattered with little to show for it just isn’t you anymore. You’re now queen of your craft and thinking to go freelance.
For most people that prospect can be very daunting and of course it would be, you’re about to embark on a new journey and go from a steady income to not knowing when you’re going to get your next pay check, not only that you don’t have a clue where to find the people who will actually want to pay for your services.
Well, I’m sorry to say that there’s no road map to finding clients, it’s very hard work and requires a lot of resourcefulness on your part, but on a good note with your great skills and services and with some of our insightful methods you’ll bag your first client before you can even say ‘rents due’. Maybe not that quickly but it will sure help you on your way.
Utilise your social media platforms
No this is not spammy in the slightest, remember you have something to offer people and you’re simply just letting everyone know where you are if they require your services.
1) Update your social media platforms
The first thing you should do is update all your social media bio sections. How will people know what you do if you don’t state it in your profile, that’s the first place people, will look. On twitter, your profile is easily searchable by the keywords you’ve used, and on Facebook when you hover over your name you want people to know what it is you do.
2) Tell your friends and Familly.
Let’s say you’ve got 300 friends and family of Facebook, why not inform them about your new adventure and ask them to spread the word, they may have someone within their network that requires your kind of service.
Tap into your pre-built network
The Saying, ‘your network is your net worth’ is definitely true. Think back to your previous jobs and the people that you worked with, brands you may have sent emails to.
If it doesn’t go against any of your previous contracts you can send out a friendly email blast to your email list just updating them with your new job title and the kind of work you’ll be doing.
You don’t want to be too upfront and start selling your services, Just a quick hello and an update should do. You and your services will be at the forefront of your contacts minds should anything come up.
Micro Job sites
Micro Job sites/ Freelance Market- places are a great way to start, especially if your service can be provided remotely. Some well-known ones Include Fiverr and Up work, and new to the gang, The Shelancers Hub, though we don’t class ourselves as a Job site.
Starting out on Job sites can be a little bit tedious as tonnes of gigs are posted each day meaning that there’s a chance yours may get buried among a pile of other listings. The best thing is to spend an hour each day contacting people who have posted jobs in your niche rather than wait for someone to come across your listing.
Build a Strong portfolio
This has to be the most important thing, if your portfolio isn’t up to scratch, you could have all the talent in the world but no one is truly going to know what you’re capable of. whether you’re a photographer, film-maker, makeup artist, this applies to everyone. It’s a no-brainer, but your portfolio should also be made up of your best pieces of work.
The classic Google search
Google is clearly the dominant search engine in use today and one of the most important tools to help you in your hunt for your first freelance client. You just type in what you’re looking for and there you go, over a million search results.
It’s worth having a browse of the kinds of brands and companies in the niche you want to work in. Find out how they present themselves and tap into some of the problems they might have. When you’ve established what’s out there, you can put together a brief Letter of Introduction, which literally just says who you are, what you do, and how you can help.
I’d suggest sending it out to about 5-10 relevant brands every day. Any more and you’ll struggle to make a personal connection, any less and, well, there’s less chance of something sticking.
There you have it, a few ways to help you bag your first client. Make sure you register and create a profile here with the Shelancers hub and take your first steps to getting your work noticed.